Research Framework
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Glossary of Research Terms
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z Marketing information system (MIS) A formalized set of procedures for generating, analyzing, storing, and distributing pertinent information to marketing decision makers on an ongoing basis. Back To Top Marketing research The systematic and objective identification, collection, analysis, and dissemination of information for the purpose of assisting management in decision making related to the identification and solution of problems (and opportunities) in marketing. Back To Top Marketing research problem A problem which entails determining what information is needed and how it can be obtained in the most feasible way. Back To Top Marketing research process A set of six steps which defines the tasks to be accomplished in conducting a marketing research study. These include problem definition, developing an approach to the problem, research design formulation, field work, data preparation and analysis, and report generation and presentation. Back To Top Marketing research proposal The official layout of the planned marketing research activity for management. It describes the research problem, the approach, the research design, data collection methods, data analysis methods, and reporting methods. Back To Top Mean The value obtained by summing all elements in a set and dividing by the number of elements. Back To Top Mean square (MS) A statistic obtained by dividing the sum of squares (SS) by the corresponding degrees of freedom (df). Back To Top Measure of variability Statistical measures of variability of a frequency distribution about the mean, including the range, standard deviation, and interquartile range. Back To Top Measures of location Statistical measures describing the centre of a frequency distribution including the mean, mode, and median. Back To Top Median A measure of central tendency given as the middle value when the data are arranged in ascending or descending order. Back To Top Metric data Data derived from an interval or ratio scale. Back To Top Missing responses Values of a variable that are unknown either because respondents provided ambiguous answers to the question or because their answers were not properly recorded. Back To Top Mode A measure of central tendency given as the value which occurs the most often. Back To Top Multidimensional scaling (MDS) A class of procedures for representing perceptions and preferences of respondents spatially by means of a visual display. Back To Top Multiple comparison tests A posteriori contrasts that enable the researcher to construct generalised confidence intervals that can be used to make pairwise comparisons of all treatment means. Back To Top Multiple cross-sectional design A cross-sectional design in which there are two or more samples of respondents and information from each sample is obtained only once. Back To Top Multiple regression analysis A statistical technique that simultaneously develops a mathematical relationship between two or more independent variables and in interval-scaled dependent variable. Back To Top Multiple regression model An equation used to explain the results of multiple regression analysis. Back To Top Multiple time series design A time series design that includes another group of test units to serve as a control group. Back To Top Multivariate analysis of variance (MANOVA) An ANOVA technique using two or more metric dependent variables. Back To Top Multivariate techniques Statistical techniques used when there are two or more measurements on each element and the variables are analyzed simultaneously. Multivariate techniques are concerned with the simultaneous relationships among two or more phenomena. Back To Top |
