Research Framework
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Glossary of Research Terms
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z Validation sample The part of the total sample used to check the results of the estimation sample. Back To Top Validation sample That part of the total sample used to check the results of the estimation sample. Back To Top Variable respecification The transformation of data to create new variables or modify existing variables so that they are more consistent with the objectives of the study. Back To Top Variance The mean squared deviation of all the values from the mean. Back To Top Variance method An agglomerative method of hierarchical clustering in which clusters are generated to minimize the within-cluster variance. Back To Top Varimax procedure An orthogonal method of factor rotation that minimizes the number of variables with high loadings on a factor, thereby enhancing the interpretability of the factors. Back To Top Verbal model A specification in prose form of a set of variables and their interrelationships designed to represent some real system or process in whole or in part. Back To Top Verbal protocol A technique used to understand respondents' cognitive responses or thought processes by having them think aloud while completing a task or making a decision. Back To Top Voice pitch analysis Measurement of emotional reactions through changes in the respondent's voice. Back To Top Volume tracking data Scanner data that provide information on purchases based on sales data collected from checkout scanner tapes. Back To Top |
